While fear appeal in health promotion tends to be a widely debated concept... Does it work? Does it not work?... There are a few guiding principles that should be used along with this tactic. The following video sums this research and related guidelines up pretty well.
And here are two examples where health promotion campaigns use fear as a prevention technique. What do you think?
(2016). 2.bp.blogspot.com. Retrieved 10 April 2016, from https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMJAfqhDXh6MGAsHKu0sSB7nqe5B9unHY62K6IS_w1o9Qf-CbTzSCjJvcy3Xmg44sZ1WP5NHNdQnY9sFpYAku7GAX_Rqd-vcOIZCR_h0DNZmkj2BSBNHJK2FjKK16Csh8Mbeike_Zq_rU/s640/meth_lipstick.jpg
Birkett, A. (2016). Fear and Greed: What Drives Human Behavior?. ConversionXL. Retrieved 10 April 2016, from http://conversionxl.com/fear-and-greed/
Do Scare Tactics Work? A Meta-Analytic Test of Fear Appeal Theories - Association for Psychological Science. (2013). Psychologicalscience.org. Retrieved 10 April 2016, from http://www.psychologicalscience.org/index.php/video/do-scare-tactics-work-a-meta-analytic-test-of-fear-appeal-theories.html
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